Primary Producer Proud - High Country's VFMA-accredited monthly farmers market in the heart of Myrtleford.
The Piazza, Myrtleford VIC 3737
Saturday, 23 May 2026
8:30 AM – 12:30 PM
11°–15°C · Overcast
Rain 0%
Wind 8 km/h
Upcoming Dates
Monthly — fourth Saturday, 08:30 – 12:30
Tip: Follow this market to know when it is on and get updates about cancellations or date changes.
The Piazza, Myrtleford VIC 3737
Nestled in the Piazza at the heart of Myrtleford, this VFMA-accredited farmers market celebrates Victoria's High Country through the lens of true seasonal eating. Each monthly gathering is themed around what's genuinely in season - connecting visitors face-to-face with the growers, cheesemakers, bakers and makers who call this stunning alpine region home. Locals and tourists alike turn up to shop, learn and linger, while cooking demonstrations and live entertainment add warmth to the morning. A few times a year the adjacent Church Hall opens for an intimate artisan market - 'Il Mercato' - showcasing handmade wares alongside the regular produce. Founded by TAFCO Rural Supplies with backing from Regional Development Victoria and the Alpine Shire, the market puts money directly back into the regional community with every purchase.
Entry Fee
donation
Market Setting
mixed
Weather Policy
Runs Rain Or Shine
Dog Policy
Not specified
Market size
Not specified
Level of Curation
Curated selection
Check your local transit apps
Parking
Parking available nearby
Food & Drink
Vibe & Activities
Family & Pets
Stallholders and vendor profiles appear on the live listing once your market is published.
Yes - Myrtleford Farmers Market is accredited by the Victorian Farmers Market Association (VFMA), which guarantees customers access to quality, freshly harvested produce direct from regional farmers.
Il Mercato is an occasional artisan market held in the Church Hall adjacent to the Myrtleford Piazza, running alongside the regular producers market. It features local artisans selling handmade wares.
Yes - a special Twilight Market is held on a Friday evening in December, typically running 4pm - 8pm.
Occasionally markets are moved or added - for example, the April 2025 market shifted to Sunday 27 April to avoid Anzac Day. Always check the website or social media for the current schedule.

Saturday
23 May 2026
8:30 AM – 12:30 PM
11°–15°C · Overcast
Rain 0%
Wind 8 km/h
Upcoming Dates
Follow this market to get updates about upcoming dates and news
The Piazza, Myrtleford VIC 3737